Like Ken Burns’ Hemingway documentary series for PBS, our social campaign captured the artist in full. His complex life, rich with greatness, contradictions, and tragedy, informed every element of the creative. Over time Hemingway had grown into a controversial figure, so presenting an authentic, unflinching portrayal for modern audiences was a challenge I relished.
This campaign drove engagement in audiences and fueled social conversation by presenting new revelations of the iconic literary figure and offering the opportunity to finally separate the man from the myth.
Project: Hemingway - A Film by Ken Burns and Lynn Novick | Client: PBS | Role: Pitch, Creative Lead, Design, Motion Design | Live Links: Hemingway Timeline, PBS Instagram | Agency: Avatar Labs
