With the return of HBO’s award-winning series, we wanted to surpass the fantastic campaign from the first season and really expand on the audience outside of hardcore basketball fans.
As the show highlights the star-studded cast, the transition into the 80’s allowed us to embrace the charm of this era. Drawing inspiration from the vibrant aesthetics of the time period, we aimed to captivate our audience’s attention. Alongside this, we were able to wove a story that portrayed the lives, both on and off the court in a visual pleasing way throughout the whole campaign.
Project: Winning Time - Season 2 | Client: MAX | Role: Creative Director, Design | Agency: Stampede Studios | Award: GEMA Awards GOLD - 360 Campaign: Program Promotion
