Collaborating closely with Snapchat Toronto, we were able to combine their big idea and our executional strategies to come up with a very successful campaign for Starbucks Pride. Creating a swipe up microsite encouraged users to vote for the Starbucks Pride Parade to come to their province so that they can celebrate together virtually. Users were able to come back and see which territories were unlocked, giving them access to an exclusive Starbucks Pride Parade lens. With that lens, we prompt users to record their Pride messages in a video snap which was later turned into video content on the platform via Snap Ads.
Project: Starbucks Pride Campaign | Client: Snapchat + Starbucks | Role: Pitch, Creative Lead, Design, Motion Design | Agency: Avatar Labs