Developed creative campaigns for The Hemp Co., a Select brand, across both digital and physical touchpoints to support key product launches for beverages and gummies. The work included key art, out-of-home, packaging, paid and organic social, and a full suite of digital assets that ranged from presentations to banners and more. With minimal existing assets, I led the development of the brand’s visual language, creating original artwork through extensive compositing and building the visual world from the ground up. I also established scalable design systems, customizable templates, and brand guidelines to ensure consistency across channels. Collaborated closely with brand, digital, and visual merchandising teams to align creative with category goals, audience insights, and broader brand strategy.
Project: The Hemp Co. Products | Client: Curaleaf | Role: Creative Lead/Design/Motion
