Creative campaigns for The Hemp Co., a Select brand, rolled out across digital and physical channels to support various product pushes for their beverages and gummies. The work spanned key art, out-of-home, packaging, paid and organic social, and a range of digital assets from banners to email designs. With limited existing assets, much of the visual world was built from scratch through extensive compositing, creating original artwork that brought each product line to life. Partnered closely with brand, digital, and visual merchandising teams to ensure each campaign aligned with the tone, goals, and audience of its category.
Project: The Hemp Co. Products | Client: Curaleaf | Role: Creative Lead/Design/Motion
