The hit FX series The Bear sparked a cultural phenomenon, and as the show returned for its second season, we created a promotional spot that celebrated its passionate fan community. This UGC-driven campaign anchored a broader video strategy and ultimately earned a Gold Clio Entertainment Award.
Project: The Bear Season 2 | Client: FX | Role: Creative Director on Graphics | Agency: Known
Awards: Clio Entertainment GOLD - Video Promo Campaign, GEMA Awards GOLD - 360 Campaign: Comedy