This expansive social media campaign featured a dynamic blend of paid, organic, and a customized influencer box, all centered around the captivating persona of Chauncey the bear. We thoroughly enjoyed conceptualizing disruptive and engaging assets, including simulated airdrops and immersive TikTok shopping experiences, designed to grab users' attention as they scrolled through their feeds.
Moreover, several assets proved highly resonant, prompting exhibitors such as AMC, Regal, and Cinemark to commission us to develop customized assets tailored to their specific needs and audiences.
Project: Imaginary | Client: Lionsgate | Role: Creative Director | Agency: Stampede Studios
