Creative campaigns for the Select brand rolled out across digital and physical spaces, supporting product launches and engaging audiences across vapes, edibles, and beverages. Deliverables included keyart, OOH, packaging, social content (paid and organic), and a range of digital assets—from banners to email designs. With limited existing assets, much of the campaign art was built from scratch through extensive compositing, creating visuals that brought each product line to life. Every campaign was tailored to align with the tone and goals of its category.
Project: Select Elevated - Multiple Brands | Client: Curaleaf | Role: Creative Lead/Design/Motion
