We had the privilege of contributing to the Radical campaign, where our goal was to encapsulate the significance and allure of the film. "Radical," a Spanish-language movie from Mexico, is based on the true story of an innovative and inspiring teacher in a poor community. With this backdrop, we focused on highlighting its inspiring true story, aiming to create a campaign that deeply resonated with our audiences. The outcome exceeded expectations, with our pieces emerging as top performers within the campaign and reaching millions of people worldwide.
Project: Radical | Client: VIX | Role: Creative Director | Agency: Stampede Studios
